Bermuda Post

Thursday, Mar 28, 2024

Bud Light’s Marketing Effort with a Transgender Influencer

Bud Light’s Marketing Effort with a Transgender Influencer

In April 2023, Anheuser-Busch’s Bud Light beer brand partnered with transgender influencer Dylan Mulvaney to promote its product. Mulvaney, who has over 1.8 million followers on Instagram, posted a video of herself cracking open a Bud Light and talking about how much she enjoys the beer.

The video was met with positive reactions from many of Mulvaney’s followers, but it also drew criticism from some conservative social media users. 

Bud Light’s decision to partner with Mulvaney was part of a larger marketing effort to reach consumers in largely liberal urban areas. The brand has been facing declining sales in recent years, and it is hoping to appeal to younger, more diverse consumers. The partnership with Mulvaney was seen as a way to do that.

The Right-Wing Outrage

The criticism of Bud Light’s partnership with Mulvaney came from a number of conservative social media users. Some of these users accused the brand of promoting “woke” values and of pandering to a “special interest group.” Others threatened to boycott Bud Light.

The right-wing outrage over Bud Light’s marketing effort is a sign of the increasingly polarized political climate in the United States. In recent years, there has been a growing divide between liberals and conservatives on a number of issues, including transgender rights. This divide has been reflected in the corporate world, as brands have been forced to choose sides on controversial issues.

A Lesson in the Newly Unsettled Politics of Corporate America

Bud Light’s marketing effort with a transgender influencer is a lesson in the newly unsettled politics of corporate America. In the past, brands could largely avoid taking sides on controversial issues. However, in today’s polarized political climate, brands are increasingly being forced to choose sides.

This can be a difficult decision for brands, as they risk alienating customers on both sides of the political spectrum. However, it is a decision that brands cannot afford to ignore. In today’s world, brands that do not take a stand on important issues are likely to be seen as out of touch with their customers.

Practical Advice for Brands

For brands that are looking to navigate the newly unsettled politics of corporate America, there are a few things to keep in mind. First, it is important to understand your target audience. What are their values? What are their concerns? Once you understand your target audience, you can start to develop a marketing strategy that resonates with them.

Second, it is important to be authentic. Don’t try to be something you’re not. If you’re a brand that values inclusivity, then be sure to promote that message in your marketing. But if you’re a brand that values traditional values, then don’t be afraid to stand up for those values.

Finally, it is important to be prepared for backlash. No matter what you do, there will always be someone who is unhappy with your decision. That’s just the nature of the world we live in today. However, if you’re prepared for backlash, it won’t have as much of an impact on your brand.

By following these tips, brands can navigate the newly unsettled politics of corporate America and continue to connect with their customers.

Newsletter

Related Articles

Bermuda Post
0:00
0:00
Close
Paper straws found to contain long-lasting and potentially toxic chemicals - study
FTX's Bankman-Fried headed for jail after judge revokes bail
Blackrock gets half a trillion dollar deal to rebuild Ukraine
Steve Jobs' Son Launches Venture Capital Firm With $200 Million For Cancer Treatments
Israel: Unprecedented Civil Disobedience Looms as IDF Reservists Protest Judiciary Reform
Google reshuffles Assistant unit, lays off some staffers, to 'supercharge' products with A.I.
End of Viagra? FDA approved a gel against erectile dysfunction
UK sanctions Russians judges over dual British national Kara-Murza's trial
US restricts visa-free travel for Hungarian passport holders because of security concerns
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Political leader from South Africa, Julius Malema, led violent racist chants at a massive rally on Saturday
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
Singapore Carries Out First Execution of a Woman in Two Decades Amid Capital Punishment Debate
Spanish Citizenship Granted to Iranian chess player who removed hijab
US Senate Republican Mitch McConnell freezes up, leaves press conference
Speaker McCarthy says the United States House of Representatives is getting ready to impeach Joe Biden.
San Francisco car crash
This camera man is a genius
3D ad in front of Burj Khalifa
Next level gaming
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Unlike illegal imigrants coming by boats - US Citizens Will Need Visa To Travel To Europe in 2024
Musk announces Twitter name and logo change to X.com
'I just lost it' Lowe’s worker fired after 13 years of employment for confronting thieves trying to steal $2K of merchandise
The politician and the journalist lost control and started fighting on live broadcast.
The future of sports
Unveiling the Black Hole: The Mysterious Fate of EU's Aid to Ukraine
Farewell to a Music Titan: Tony Bennett, Renowned Jazz and Pop Vocalist, Passes Away at 96
Alarming Behavior Among Florida's Sharks Raises Concerns Over Possible Cocaine Exposure
Transgender Exclusion in Miss Italy Stirs Controversy Amidst Changing Global Beauty Pageant Landscape
Joe Biden admitted, in his own words, that he delivered what he promised in exchange for the $10 million bribe he received from the Ukraine Oil Company.
TikTok Takes On Spotify And Apple, Launches Own Music Service
Global Trend: Using Anti-Fake News Laws as Censorship Tools - A Deep Dive into Tunisia's Scenario
Arresting Putin During South African Visit Would Equate to War Declaration, Asserts President Ramaphosa
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
The Changing Face of Europe: How Mass Migration is Reshaping the Political Landscape
China Urges EU to Clarify Strategic Partnership Amid Trade Tensions
Europe is boiling: Extreme Weather Conditions Prevail Across the Continent
The Last Pour: Anchor Brewing, America's Pioneer Craft Brewer, Closes After 127 Years
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Italian Court's Controversial Ruling on Sexual Harassment Ignites Uproar
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
BBC Anchor Huw Edwards Hospitalized Amid Child Sex Abuse Allegations, Family Confirms
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Distorted Mirror of actual approval ratings: Examining the True Threat to Democracy Beyond the Persona of Putin
×