Ferrari CEO Applauds Elon Musk's Company for Accelerating Changes in the Auto Sector
Ferrari CEO Benedetto Vigna has finally emerged from the shadows of his position to praise a surprising player in the automotive industry - Tesla
. In a recent conversation, Vigna credited Tesla
for moving the entire industry forward, saying the young carmaker had given a wake-up call to a sector that was previously slow in its processes and decision-making.
Despite the differences between Ferrari and Tesla
, Vigna applauded the latter's contribution to accelerating the pace of change in the industry. He even revealed some lessons he had learned from the electric carmaker, noting that Tesla
was faster and more agile than other automakers.
Vigna was also optimistic about Ferrari's upcoming electric cars, set to hit the market in 2026, saying that electrification is a new way to provide customers with a unique driving experience. He expressed confidence that Ferrari's electric powertrains would give clients the same thrills as combustion engines, with the added advantage of being more sustainable.
While Vigna does not see a threat to Ferrari as a company, he does acknowledge a threat to the luxury industry as a whole. He is putting a lot of attention on sustainability, with a plan to become carbon neutral by the end of 2030, saying that sharply cutting emissions is the way forward.
In conclusion, it's refreshing to see a CEO acknowledge and praise a competitor, especially one from a different industry. Ferrari and Tesla
may have different focuses, but they both share a drive for innovation and the pursuit of excellence. Kudos to Benedetto Vigna for recognizing that.